On art, aesthetics, and the quiet power of a perfectly wrapped gift
At the heart of Roxy Wraps is a deep belief: gifting is more than a transaction; it’s a gesture of meaning, care, and beauty. That philosophy begins with our founder, Katrina Aleksa, whose journey into the world of high-touch gifting was anything but ordinary.
Katrina’s background is rooted in the fine art world. With decades of experience working closely with both artists and private clients, she has helped build collections that tell powerful visual stories - always with an eye for curation, meaning, and emotional resonance. That same sensibility - of thoughtful curation, of emotional connection, of visual poetry - now forms the foundation of everything we do at Roxy Wraps.
“I see each gift as a composition,” Katrina says. “It’s not just what’s inside - it’s the intention, the details, the moment it creates when someone unties the ribbon. That’s where the magic happens.”
Roxy Wraps was born from that intersection of art and everyday life. A space where beauty is practical, joy is intentional, and the wrapping is just as meaningful as the gift itself. What began with wrapping presents for friends quickly turned into styling gifts for private clients, UHNW families, luxury brands, and stylists, and eventually into a full-service gifting concierge rooted in craftsmanship and creativity.
Today, Katrina works with a growing team of artists, stylists, designers, and gift-sourcing specialists to offer everything from bespoke wrapping and curated gift edits to corporate gifting experiences and monthly giveaways with brands she genuinely admires.
But for Katrina, it always comes back to one thing: emotion.
“People remember how they feel. A well-wrapped gift, a handwritten tag, a ribbon that matches their favourite colour - those details linger. That’s what I want Roxy Wraps to offer. Not just beautiful objects, but emotional moments.”
You can usually find her between the Chelsea studio, a wrapping table strewn with florals, or behind the scenes styling a present that’s about to make someone’s day.
