Roxy Wraps Featured in Hinton Magazine: The Science of Gifting

Roxy Wraps Featured in Hinton Magazine: The Science of Gifting

by Katrina Aleksa in Journal

We’re delighted to share that Roxy Wraps founder, Katrina Aleksa, has been featured in Hinton Magazine, the leading UK digital lifestyle and fashion publication, in an article titled “The Science of Gifting: Why the Perfect Present Is More Than Just Good Taste.”

The feature explores the psychology and art behind truly meaningful gifting. It examines how thoughtfulness, storytelling, and presentation combine to create emotional impact far beyond the gift itself. Katrina shares insights drawn from years of curating and wrapping gifts for discerning private clients and luxury brands, highlighting how every detail, from ribbon texture to colour palette, contributes to the emotion of giving.

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Roxy Wraps Featured in Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects

Roxy Wraps Featured in Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects

We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes in an article exploring one of the most fascinating shifts in luxury gifting today - the rise of experiences over objects. In the piece, titled "Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects", Forbes contributor Rebecca Ann Hughes delves into how the world’s most discerning givers are redefining generosity - moving beyond possessions to create moments that linger in memory long after the suitcase is unpacked. The Art of Emotionally Intelligent Gifting “When someone already owns multiple homes, cars, yachts, and the finest objects, another high-end handbag or watch adds little incremental excitement,” Katrina explains in the article. Rooted in the psychology of gifting, she shares how experiences, unlike material possessions, tap into emotional depth and memory: “In behavioral science, the hedonic treadmill means we adapt to new possessions quickly; the excitement fades. But an experience, especially one that surprises, immerses, or transforms, has more staying power in memory and emotional impact.” This philosophy echoes the core of Roxy Wraps: every gift should feel intentional, personal, and anchored in meaning — whether that’s a hand-tied ribbon bearing someone’s initials or a once-in-a-lifetime journey shared with someone they love. Luxury That’s Tailored, Not Templated As Katrina told Forbes, true luxury now lies in the details that can’t be bought off a shelf. It’s in the handwritten welcome note, the engraved bamboo bicycle, or the bedtime story waiting in a child’s hotel room. “That kind of intimacy can’t be bought off a shelf. It feels like luxury that’s been tailored, not templated,” she says. At Roxy Wraps, this is precisely what inspires our work — transforming gifts into experiences and experiences into emotion. Every bow, every colour choice, every finishing touch is designed to make someone feel seen. A Shift from ‘Look Where I’ve Been’ to ‘Look What This Meant’ The Forbes article also highlights how gifting trends reflect a wider cultural shift. Today’s new generation of luxury givers are moving away from grandeur and towards intention. As Katrina puts it, “The private jet, the five-star suite, the exclusive dinner — they’re all impressive, but what makes a gift unforgettable is the emotional thread that runs through it.” It’s no longer about status; it’s about sentiment. The most meaningful gifts tell a story — one that can be felt, remembered, and retold. A Proud Moment for Roxy Wraps We’re honoured to be featured alongside leading voices in the travel and luxury space, and grateful to Forbes for spotlighting this conversation — one that sits at the very heart of what we do. At Roxy Wraps, we believe presentation is the present, and that the best gifts — whether wrapped in silk ribbon or delivered through shared experience — are those that make people feel truly known. Read the full article on Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects

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On art, aesthetics, and the quiet power of a perfectly wrapped gift At the heart of Roxy Wraps is a deep belief: gifting is more than a transaction; it’s a gesture of meaning, care, and beauty. That philosophy begins with our founder, Katrina Aleksa, whose journey into the world of high-touch gifting was anything but ordinary. Katrina’s background is rooted in the fine art world. With decades of experience working closely with both artists and private clients, she has helped build collections that tell powerful visual stories - always with an eye for curation, meaning, and emotional resonance. That same sensibility - of thoughtful curation, of emotional connection, of visual poetry - now forms the foundation of everything we do at Roxy Wraps. “I see each gift as a composition,” Katrina says. “It’s not just what’s inside - it’s the intention, the details, the moment it creates when someone unties the ribbon. That’s where the magic happens.” Roxy Wraps was born from that intersection of art and everyday life. A space where beauty is practical, joy is intentional, and the wrapping is just as meaningful as the gift itself. What began with wrapping presents for friends quickly turned into styling gifts for private clients, UHNW families, luxury brands, and stylists, and eventually into a full-service gifting concierge rooted in craftsmanship and creativity. Today, Katrina works with a growing team of artists, stylists, designers, and gift-sourcing specialists to offer everything from bespoke wrapping and curated gift edits to corporate gifting experiences and monthly giveaways with brands she genuinely admires. But for Katrina, it always comes back to one thing: emotion. “People remember how they feel. A well-wrapped gift, a handwritten tag, a ribbon that matches their favourite colour - those details linger. That’s what I want Roxy Wraps to offer. Not just beautiful objects, but emotional moments.” You can usually find her between the Chelsea studio, a wrapping table strewn with florals, or behind the scenes styling a present that’s about to make someone’s day.

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