Journal
Roxy Wraps Featured in The Life of Luxury
We’re thrilled to be featured in The Life of Luxury in their article Wrap Like the Ultra-Wealthy: 5 Rules from a Luxury Gift-Wrapping Expert. In the world of high-end gifting, presentation is everything. A beautifully wrapped gift signals care and intention before it’s even opened. Katrina Aleksa, founder of Roxy Wraps, shares her five essential rules for wrapping with elegance and impact. 1. Always Use Boxes Irregular shapes disrupt luxury presentation. Every gift should go into a box to allow clean folds, sharp corners and a sculptural ribbon. Katrina suggests adding a handwritten note, ornament or sweet treat inside. Luxury lies in the details. 2. No Gift Bags Gift bags, even expensive ones, create visual clutter. Instead, use matching papers, tonal ribbons and structured boxes to keep your tree display calm and curated throughout the season. 3. Invest in Tissue Paper Tissue paper should feel soft and elegant. Cheap options crease and tear easily. Katrina recommends buying full-sized, uncreased sheets from a wholesaler for a refined unboxing experience. 4. Hide the Tape Visible tape ruins the finish. Use double-sided tape or glue dots to keep folds seamless. The goal is a perfectly wrapped gift that looks effortlessly held together. 5. Match Your Tree Your wrapping should complement your tree. A rich, warm palette pairs beautifully with velvet ribbons and metallic details. Minimalist trees call for clean paper and bold, sculptural bows. Wired ribbon is Katrina’s favourite—it holds shape and adds drama
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Roxy Wraps Featured In Forbes: What Makes A Gift Truly Unforgettable? Experts Weigh In.
We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes, in an inspiring article that explores the power of emotional gifting and the artistry behind presentation. Unpacking Luxury Gifting And Personal Shopping No one understands meaningful gifting better than Katrina Aleksa, a London-based personal shopper and luxury gift wrapper who charges £300 an hour to source, design and present the most exclusive gifts for ultra-high-net-worth clients. From rare vintage watches to bespoke one-of-a-kind creations, Katrina's job is to ensure every gift resonates far beyond its price tag. "I trade in two luxuries: truth of taste and time," she explains. “Busy clients rely on me to procure the fine, personal, and purpose-filled details that elevate every gesture.” Her approach is intensely personal. "Most of the time, I am the one coming up with the ideas and it's about being intentional. I've been asked to find things that aren't even on the market anymore, items so rare or exclusive that they seem unattainable. But if it exists, I'll find it. And if it doesn't, I'll have it made." In luxury gifting, exclusivity may be expected, but intimacy is what makes a gift unforgettable. Katrina once sourced a discontinued fragrance simply because it was the scent a client’s wife wore when they first met. On paper, it wasn’t the most extravagant gift in terms of price, but the emotional weight behind it made it priceless. The Gift Before The Gift For Katrina, presentation is just as important as the gift itself. With a background in art, she creates custom wrapping designs that are as luxurious as what’s inside, whether it's hand-bound stationery marked with an inside joke or a perfume that transports someone back in time. "I'm currently designing a new wrapping paper inspired by a family newspaper," she shares. “Instead of headlines about the world, it tells the story of a family's own milestones over the year, including birthdays, holidays, proud achievements, and family moments.” The magic, she says, lies in gathering these stories and translating them into something tangible. "So that when a gift is wrapped it already carries the narrative of the people it's meant for. At its heart, it's not just paper, it's a family archive designed to make even the act of unwrapping feel like reliving the year together." A Proud Moment for Roxy Wraps At Roxy Wraps, this philosophy sits at the heart of everything we do, transforming every gift into an experience and every wrap into a story. We’re honoured to be featured in Forbes alongside leading experts in the world of luxury gifting and so grateful to see Katrina’s artistry celebrated on a global stage. Because to us, presentation is the present, and the most unforgettable gifts are the ones that make people feel truly seen. Read the full feature on Forbes: What Makes A Gift Truly Unforgettable? Experts Weigh In.
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The JW Anderson x Dior Moment We’re Loving Right Now
Every season brings its own little whirlwind in the luxury world, and right now the internet is buzzing about the latest JW Anderson and Dior pieces. At Roxy Wraps, we’ve been quietly tracking all the details circulating online, from the new textures and colourways to the styling moments popping up across Instagram, TikTok and the runways. And while we’re not announcing anything formal, we’re definitely enjoying the creativity these two brands are bringing into the conversation. For us, it’s always about staying close to the pieces our clients love most, understanding the stories behind them, and keeping an eye on what everyone is searching for. The Book Tote Wave One thing is very clear: the Dior Book Tote isn’t going anywhere. If anything, demand is growing. New embroideries, seasonal editions, travel-inspired designs, monograms and limited runs are dropping into boutiques and disappearing just as quickly. Which is why we’re currently on a little mission of our own:We’re sourcing Book Totes for clients who want something special for the season ahead. Want one? Just reach out. If you’ve been eyeing a particular Book Tote or simply want to know what’s available worldwide, drop us a message through the website or DM @roxywrapsstudio. We’ll connect you with current availability, pricing, sizing and timelines. Sometimes the best pieces aren’t about a big announcement.Sometimes it’s just about being in the know at the right moment. With love,Roxy Wraps Studio
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The Magic of Giving: How Incredible Brands Are Helping Us Bring Joy to Children in Foster Care This Christmas.
This Christmas at Roxy Wraps, something extraordinary is happening, something far bigger than ribbons, bows or beautifully wrapped parcels.We are working on a project that sits at the heart of everything we believe:that gifting can be a vehicle for love, comfort, and hope.Over the past weeks, we have been preparing Christmas gifts for 43 children in foster care, with each child receiving a curated selection of presents made up of toys, pyjamas, clothing, blankets and more. Not just one gift, but multiple, thoughtfully chosen items so that every child opens a bundle crafted especially for them.And this is only possible because of the incredible brands that have stepped forward to support us. A Community of Brands With Enormous Hearts We have been overwhelmed by the generosity of companies who didn’t hesitate when asked to help.From luxury homeware to children’s wear, from cosy pyjamas to treasured toys, brands have donated products that will truly make these children feel seen, celebrated, and cherished.Rosie DaliaA brand known for contemporary homeware and elegant pieces for modern living, Rosie Dalia has gifted beautiful items that add warmth, comfort, and a sense of “home” to these children’s boxes.JunonaThe exquisite children’s clothing brand known for high-fashion designs has donated beautiful pieces, ensuring that the girls receiving them feel absolutely special and adored.Oodie's BlanketsTheir irresistibly soft pastel fleece blankets are going into many of the gift boxes, a hug wrapped in colour, comfort, and warmth.Yoto PlayYoto Mini players and starter packs have been donated, giving children the magical gift of stories, imagination and learning, something many of them have never had the chance to experience before.These products aren’t just “things.”They are pieces of happiness.Moments of calm.Symbols of being cared for.The kind of gifts that can stay with a child for years. Wrapped With Love, and a Story That Matters Every gift is being wrapped at Roxy Wraps using a paper design that is deeply meaningful.The artwork has been created by Robi Walters, an extraordinary British artist who himself grew up in foster care. Robi’s story, resilience and creative journey make the wrapping paper more than a decorative layer. It becomes a message: “You can rise. Your story matters. You are not forgotten.” To be able to wrap these gifts in artwork created by someone who understands what foster care feels like makes this project even more powerful. It transforms wrapping into storytelling. A Christmas Campaign That Will Continue Every Year This isn’t a one-off initiative.This year marks the beginning of what will become our annual Christmas campaign for children in foster care.We will continue to wrap, curate and deliver these gifts all the way up until Christmas, and every December from now on.This project has become the heartbeat of the season for us at Roxy Wraps. To the Brands: Thank You Thank you to every brand that has donated with open hearts, without hesitation, and with genuine care.Thank you for trusting us to wrap your products with the love these children deserve.Thank you for being part of something that reaches far beyond a gift box.
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Roxy Wraps Featured in Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes in an article exploring one of the most fascinating shifts in luxury gifting today - the rise of experiences over objects. In the piece, titled "Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects", Forbes contributor Rebecca Ann Hughes delves into how the world’s most discerning givers are redefining generosity - moving beyond possessions to create moments that linger in memory long after the suitcase is unpacked. The Art of Emotionally Intelligent Gifting “When someone already owns multiple homes, cars, yachts, and the finest objects, another high-end handbag or watch adds little incremental excitement,” Katrina explains in the article. Rooted in the psychology of gifting, she shares how experiences, unlike material possessions, tap into emotional depth and memory: “In behavioral science, the hedonic treadmill means we adapt to new possessions quickly; the excitement fades. But an experience, especially one that surprises, immerses, or transforms, has more staying power in memory and emotional impact.” This philosophy echoes the core of Roxy Wraps: every gift should feel intentional, personal, and anchored in meaning — whether that’s a hand-tied ribbon bearing someone’s initials or a once-in-a-lifetime journey shared with someone they love. Luxury That’s Tailored, Not Templated As Katrina told Forbes, true luxury now lies in the details that can’t be bought off a shelf. It’s in the handwritten welcome note, the engraved bamboo bicycle, or the bedtime story waiting in a child’s hotel room. “That kind of intimacy can’t be bought off a shelf. It feels like luxury that’s been tailored, not templated,” she says. At Roxy Wraps, this is precisely what inspires our work — transforming gifts into experiences and experiences into emotion. Every bow, every colour choice, every finishing touch is designed to make someone feel seen. A Shift from ‘Look Where I’ve Been’ to ‘Look What This Meant’ The Forbes article also highlights how gifting trends reflect a wider cultural shift. Today’s new generation of luxury givers are moving away from grandeur and towards intention. As Katrina puts it, “The private jet, the five-star suite, the exclusive dinner — they’re all impressive, but what makes a gift unforgettable is the emotional thread that runs through it.” It’s no longer about status; it’s about sentiment. The most meaningful gifts tell a story — one that can be felt, remembered, and retold. A Proud Moment for Roxy Wraps We’re honoured to be featured alongside leading voices in the travel and luxury space, and grateful to Forbes for spotlighting this conversation — one that sits at the very heart of what we do. At Roxy Wraps, we believe presentation is the present, and that the best gifts — whether wrapped in silk ribbon or delivered through shared experience — are those that make people feel truly known. Read the full article on Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
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Roxy Wraps Featured in Hinton Magazine: The Science of Gifting
We’re delighted to share that Roxy Wraps founder, Katrina Aleksa, has been featured in Hinton Magazine, in an article titled “The Science of Gifting: Why the Perfect Present Is More Than Just Good Taste.”
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Our Founder’s Story: Katrina Aleksa
On art, aesthetics, and the quiet power of a perfectly wrapped gift At the heart of Roxy Wraps is a deep belief: gifting is more than a transaction; it’s a gesture of meaning, care, and beauty. That philosophy begins with our founder, Katrina Aleksa, whose journey into the world of high-touch gifting was anything but ordinary. Katrina’s background is rooted in the fine art world. With decades of experience working closely with both artists and private clients, she has helped build collections that tell powerful visual stories - always with an eye for curation, meaning, and emotional resonance. That same sensibility - of thoughtful curation, of emotional connection, of visual poetry - now forms the foundation of everything we do at Roxy Wraps. “I see each gift as a composition,” Katrina says. “It’s not just what’s inside - it’s the intention, the details, the moment it creates when someone unties the ribbon. That’s where the magic happens.” Roxy Wraps was born from that intersection of art and everyday life. A space where beauty is practical, joy is intentional, and the wrapping is just as meaningful as the gift itself. What began with wrapping presents for friends quickly turned into styling gifts for private clients, UHNW families, luxury brands, and stylists, and eventually into a full-service gifting concierge rooted in craftsmanship and creativity. Today, Katrina works with a growing team of artists, stylists, designers, and gift-sourcing specialists to offer everything from bespoke wrapping and curated gift edits to corporate gifting experiences and monthly giveaways with brands she genuinely admires. But for Katrina, it always comes back to one thing: emotion. “People remember how they feel. A well-wrapped gift, a handwritten tag, a ribbon that matches their favourite colour - those details linger. That’s what I want Roxy Wraps to offer. Not just beautiful objects, but emotional moments.” You can usually find her between the Chelsea studio, a wrapping table strewn with florals, or behind the scenes styling a present that’s about to make someone’s day.
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Blow-Dry & Bow: The Ultimate Giveaway with Duck & Dry
We’re so excited to launch our new monthly giveaway series, spotlighting some of the brands we genuinely love - from cult favourites to hidden gems, each chosen for their craft, creativity, and that little something special. To kick things off this November, we’ve partnered with Duck & Dry, the go-to London salon known for its signature blow dries and feel-good energy. One lucky winner will receive a luxury Roxy Wraps–wrapped gift from the Duck & Dry Silk Edit, along with a signature blow dry experience at one of their beautiful London salons - just in time for party season. Whether you're looking to refresh your look or surprise someone special, this prize is designed to make you and your gifting feel unforgettable.
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Art With Heart: Roxy Wraps x Robi Walters
This holiday season, we are honoured to launch a project that is especially close to our hearts: 49 bespoke Christmas hampers for children in foster care, created in collaboration with the extraordinary British artist Robi Walters.
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