We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes in an article exploring one of the most fascinating shifts in luxury gifting today - the rise of experiences over objects.
In the piece, titled "Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects", Forbes contributor Rebecca Ann Hughes delves into how the world’s most discerning givers are redefining generosity - moving beyond possessions to create moments that linger in memory long after the suitcase is unpacked.
The Art of Emotionally Intelligent Gifting
“When someone already owns multiple homes, cars, yachts, and the finest objects, another high-end handbag or watch adds little incremental excitement,” Katrina explains in the article.
Rooted in the psychology of gifting, she shares how experiences, unlike material possessions, tap into emotional depth and memory:
“In behavioral science, the hedonic treadmill means we adapt to new possessions quickly; the excitement fades. But an experience, especially one that surprises, immerses, or transforms, has more staying power in memory and emotional impact.”
This philosophy echoes the core of Roxy Wraps: every gift should feel intentional, personal, and anchored in meaning — whether that’s a hand-tied ribbon bearing someone’s initials or a once-in-a-lifetime journey shared with someone they love.
Luxury That’s Tailored, Not Templated
As Katrina told Forbes, true luxury now lies in the details that can’t be bought off a shelf. It’s in the handwritten welcome note, the engraved bamboo bicycle, or the bedtime story waiting in a child’s hotel room.
“That kind of intimacy can’t be bought off a shelf. It feels like luxury that’s been tailored, not templated,” she says.
At Roxy Wraps, this is precisely what inspires our work — transforming gifts into experiences and experiences into emotion. Every bow, every colour choice, every finishing touch is designed to make someone feel seen.
A Shift from ‘Look Where I’ve Been’ to ‘Look What This Meant’
The Forbes article also highlights how gifting trends reflect a wider cultural shift. Today’s new generation of luxury givers are moving away from grandeur and towards intention.
As Katrina puts it, “The private jet, the five-star suite, the exclusive dinner — they’re all impressive, but what makes a gift unforgettable is the emotional thread that runs through it.”
It’s no longer about status; it’s about sentiment. The most meaningful gifts tell a story — one that can be felt, remembered, and retold.
A Proud Moment for Roxy Wraps
We’re honoured to be featured alongside leading voices in the travel and luxury space, and grateful to Forbes for spotlighting this conversation — one that sits at the very heart of what we do.
At Roxy Wraps, we believe presentation is the present, and that the best gifts — whether wrapped in silk ribbon or delivered through shared experience — are those that make people feel truly known.
Read the full article on Forbes:
Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
