Roxy Wraps Featured in The Life of Luxury

Roxy Wraps Featured in The Life of Luxury

by Katrina Aleksa in Journal

We’re thrilled to be featured in The Life of Luxury in their article Wrap Like the Ultra-Wealthy: 5 Rules from a Luxury Gift-Wrapping Expert.

In the world of high-end gifting, presentation is everything. A beautifully wrapped gift signals care and intention before it’s even opened. Katrina Aleksa, founder of Roxy Wraps, shares her five essential rules for wrapping with elegance and impact.

1. Always Use Boxes

Irregular shapes disrupt luxury presentation. Every gift should go into a box to allow clean folds, sharp corners and a sculptural ribbon. Katrina suggests adding a handwritten note, ornament or sweet treat inside. Luxury lies in the details.

2. No Gift Bags

Gift bags, even expensive ones, create visual clutter. Instead, use matching papers, tonal ribbons and structured boxes to keep your tree display calm and curated throughout the season.

3. Invest in Tissue Paper

Tissue paper should feel soft and elegant. Cheap options crease and tear easily. Katrina recommends buying full-sized, uncreased sheets from a wholesaler for a refined unboxing experience.

4. Hide the Tape

Visible tape ruins the finish. Use double-sided tape or glue dots to keep folds seamless. The goal is a perfectly wrapped gift that looks effortlessly held together.

5. Match Your Tree

Your wrapping should complement your tree. A rich, warm palette pairs beautifully with velvet ribbons and metallic details. Minimalist trees call for clean paper and bold, sculptural bows. Wired ribbon is Katrina’s favourite—it holds shape and adds drama

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What is Centella Asiatica? The K-Beauty Ingredient Guide

What is Centella Asiatica? The K-Beauty Ingredient Guide

If you've browsed a skincare shelf in the last two years, you've seen the word "cica" on approximately everything. Moisturisers. Serums. Face mists. Sheet masks. It's on packaging in green letters, usually next to a drawing of a small leaf, positioned as the answer to whatever your skin is currently complaining about. But what is centella asiatica actually doing to your skin? Is it genuinely worth the hype, or is it another ingredient that sounds impressive and does nothing? Let's be honest about it. What Centella Asiatica Actually Is Centella asiatica is a small, creeping plant that grows in tropical wetlands across Asia, Africa, and parts of the Pacific. It's been used in traditional medicine for thousands of years — in Ayurvedic practice, in Chinese medicine, and across Southeast Asia — primarily for wound healing and skin repair. In skincare, it goes by several names: centella, cica (short for cicatrisant, meaning "wound-healing"), gotu kola, tiger grass (because tigers reportedly rolled in it to heal their wounds — nobody has verified this with the tigers), and sometimes just "that green ingredient in Korean skincare." They're all the same plant. The name changes depending on who's marketing it. What the Science Says Here's where centella separates itself from most trending ingredients: it has genuine, peer-reviewed research behind it. Not one study. Decades of studies. The active compounds are called triterpenoids — specifically asiaticoside, madecassoside, asiatic acid, and madecassic acid. These four compounds are responsible for most of centella's proven effects: Skin barrier repair. Centella stimulates the production of collagen types I and III — the structural proteins that keep your skin firm and resilient. When your skin barrier is compromised (from over-exfoliation, harsh weather, pollution, or just existing in a modern city), centella helps rebuild it. This isn't marketing language — multiple clinical studies have confirmed increased collagen synthesis with topical centella application. Anti-inflammatory. Madecassoside in particular has been shown to reduce skin inflammation by inhibiting specific inflammatory pathways. In practical terms: redness calms down, irritation settles, and reactive skin becomes less reactive over time. This is why dermatologists recommend centella products for people with rosacea, eczema, and post-procedure skin. Wound healing. This is centella's oldest and most documented use. The triterpenoids accelerate the skin's natural repair process — not by masking damage but by genuinely speeding up cellular regeneration. It's why centella is increasingly found in products designed for use after chemical peels, laser treatments, and microneedling. Antioxidant protection. Free radicals from UV exposure and pollution break down collagen and accelerate ageing. Centella's antioxidant properties help neutralise these free radicals before they can do damage. It's not a replacement for sunscreen — nothing is — but it's a meaningful second line of defence. Why Madagascar Centella Specifically Not all centella is created equal. The concentration of active triterpenoids varies dramatically depending on where the plant is grown — soil composition, altitude, climate, and sunlight all affect potency. Madagascar centella is widely regarded as the most potent. The island's unique combination of rich volcanic soil, tropical humidity, and specific growing conditions produces centella with higher concentrations of the four key triterpenoids than plants grown elsewhere. It's the same reason that wine from certain regions tastes different — terroir matters for plants too. This is why brands like SKIN1004 source exclusively from Madagascar and built their entire product range around it. Their Madagascar Centella Hyalu-Cica Cloudy Mist uses centella sourced directly from the island, combined with three types of hyaluronic acid and 40% green tea water. It's one of the most popular centella face mists in K-beauty — and the sourcing is a significant reason why. Centella vs Niacinamide vs Hyaluronic Acid If you're wondering how centella compares to the other ingredients you see everywhere: Hyaluronic acid hydrates by drawing water into the skin. That's essentially all it does — and it does it well. But it doesn't repair, protect, or strengthen. Niacinamide (vitamin B3) is a multitasker — it strengthens the skin barrier, controls oil, reduces redness, and brightens. It overlaps with some of centella's benefits but works through different mechanisms. Centella repairs, soothes, and protects. It's the ingredient that actively rebuilds damaged skin rather than just hydrating or brightening it. The best products combine all three. The SKIN1004 Cloudy Mist, for example, pairs centella with three types of hyaluronic acid. The Summer Fridays Jet Lag range combines centella with niacinamide and ceramides. When these ingredients work together, each one amplifies the others. How to Use Centella in Your Routine Centella works at almost any step in a skincare routine, which is part of why it appears in so many different product types: As a face mist — the most versatile option. Spray after cleansing as a hydrating prep layer, over makeup to refresh, mid-flight to combat dry cabin air, or at your desk for an afternoon pick-me-up. A centella face mist is the easiest way to add cica to your routine without changing anything else. In a serum — concentrated centella serums deliver the highest dose of active triterpenoids. Apply after cleansing and toning, before moisturiser. In a moisturiser or mask — centella in leave-on products has the most time to work. The longer it sits on skin, the more the active compounds can absorb. In a cleanser — the gentlest introduction. Centella in a cleanser soothes during the cleansing process, though contact time is shorter than leave-on products. Centella plays well with virtually every other ingredient — retinol, vitamin C, AHAs, BHAs, peptides. It's one of the rare actives that doesn't conflict with anything. If anything, its soothing properties make it an ideal partner for harsher actives like retinol that can cause irritation. Who Should Use It Honestly? Almost everyone. But centella is especially valuable for: Sensitive or reactive skin — the anti-inflammatory properties calm redness and irritation without adding more actives that might trigger a reaction. Post-treatment skin — after peels, laser, microneedling, or any procedure that compromises the skin barrier. Travellers — flying, climate changes, and disrupted routines all stress the skin. Centella helps it cope. This is why it features prominently in our Travel Gifts for Mum collection — alongside other travel essentials like silk sleep masks and jet lag skincare. Anyone concerned about ageing — the collagen-stimulating and antioxidant properties make centella a meaningful anti-ageing ingredient, especially when used consistently. People who've over-exfoliated — we've all been there. Too much retinol, too many acids, skin that's red and angry. Centella helps rebuild what you've stripped away. The Bottom Line Centella asiatica isn't a trend. It's a genuinely effective skincare ingredient with decades of clinical evidence behind it. The K-beauty world didn't invent it — they just recognised what traditional medicine has known for centuries and put it into formulations that deliver the active compounds effectively. Is every centella product worth buying? No. Look for products that use centella at meaningful concentrations (not buried at the bottom of the ingredient list), ideally sourced from Madagascar, and combined with complementary ingredients like hyaluronic acid and niacinamide. The SKIN1004 Madagascar Centella Hyalu-Cica Cloudy Mist ticks every box — high-concentration Madagascar centella, three types of hyaluronic acid, 40% green tea water, and a delivery format (ultra-fine mist) that makes it the easiest possible addition to any routine. It's a good place to start.

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Travel Gifts for Mum She'll Actually Pack

Travel Gifts for Mum She'll Actually Pack

Here's what nobody tells you about buying travel gifts for mum: she doesn't want another passport holder. She already has one. She's had one since 2014 and it works perfectly fine, thank you very much. What she actually wants is the stuff she won't buy herself. The skincare she puts back on the shelf because "it's a bit much." The suitcase she's been looking at online but can't quite justify. The sleep mask that costs more than the one she got free on the flight to Tenerife — but that actually works. This guide isn't organised by price or by brand. It's organised by the way your mum actually travels — because the best travel gifts for mum aren't the most expensive ones. They're the ones she'll use on every single trip. For the Mum Who's Always on a Long-Haul Flight If she flies long-haul regularly, her skin is fighting a battle she probably doesn't even realise she's losing. Cabin air runs at about 10-20% humidity — drier than the Sahara. That's why she lands looking exhausted even when she slept the whole way. The Summer Fridays Jet Lag Essentials Set was designed for exactly this problem. Five travel-sized products — mask, serum, hydration mist, eye patches, and an overnight eye serum — formulated specifically for the conditions at 35,000 feet. The Jet Lag Mask is the hero: niacinamide, ceramides, and hyaluronic acid that repair the damage dry cabin air does. Apply it mid-flight, leave it on, and land looking like you flew a different class to everyone else. Pair it with the Jet Lag Eye Patches for extra reinforcement. Caffeine and peptides de-puff tired under-eyes in ten minutes — stick them on during descent and hit arrivals looking human. Six pairs means six flights of fresh eyes. And for her lips (because cabin air destroys those too): the Malin + Goetz Lip Moisturiser. One application that actually stays put — no reapplying every thirty minutes, no sticky residue, no transfer onto the water glass. Just soft lips from gate to gate. For the Mum Who Cares About Her Skin Some mums have a skincare routine. Then there are the mums who have a Skincare Routine — capital letters, multiple steps, opinions about ingredients. If your mum is the second kind, she'll know exactly what centella asiatica is and why it matters. The SKIN1004 Madagascar Centella Hyalu-Cica Cloudy Mist is a K-beauty cult product — 40% green tea water, three types of hyaluronic acid, and centella sourced from Madagascar where it grows in its most potent form. It's the face mist she can use over makeup, after cleansing, mid-flight, or at her desk. If you want to understand why centella has taken over the skincare world, we've written a full guide here. For the mum who appreciates luxury skincare but doesn't follow K-beauty trends, the Le Labo or Prada options in our collection work beautifully too. Either way, the gift says: "I know what you care about, and I chose something that matches." For the Mum Who Sleeps on Planes (or Tries To) Here's a fact that changes everything: even small amounts of light suppress melatonin production. That hotel room with curtains that don't quite close? The reading light your seatmate refuses to turn off? The 5am sunrise on a summer holiday? All of them are quietly sabotaging her sleep. The Drowsy Blue Belle Sleep Mask is made from 22 momme mulberry silk — the highest grade used in beauty essentials — with cloud-like bamboo padding that creates a total blackout seal around the eyes. It's not the flimsy elastic thing from the airline amenity kit. It's the reason she'll actually sleep on the flight. We've written a detailed guide to why silk sleep masks are worth it if you want the full science. Bonus: mulberry silk doesn't absorb moisture from skin like cotton does, and doesn't create the friction that causes sleep creases and hair breakage. So she wakes up looking rested rather than rumpled. For the Mum Who Likes Things Personalised There's a difference between a gift and a personalised gift. One says "I bought you something." The other says "I thought about you specifically." The Personalised Cosmetic Bag is made from recycled vegan leather with her initials embossed directly into the material — not a sticker, not a print, an actual embossed monogram. It's the cosmetic bag she'll pull out of her carry-on with pride rather than embarrassment. And it's made from 100% recycled plastic bottles, so even the environmentally conscious mum has nothing to criticise. At 22.5cm x 13cm x 8cm, it's sized perfectly for travel — big enough for a full skincare routine, small enough to fit in a carry-on without sacrificing packing space. For the Mum Who Deserves the Best Suitcase in the Room Some gifts are practical. Some gifts are a statement. The RIMOWA Hybrid Check-In L in Sky Blue is both. This is the suitcase that turns heads at baggage claim — that unmistakable grooved shell, now in powder blue, gliding on RIMOWA's pioneered Multiwheel® system. Polycarbonate body with aluminium corners means it's lighter than full aluminium but just as strong. TSA-approved locks, a stage-free telescopic handle, and enough room for 14-15 days of travel. Yes, it's an investment. But RIMOWA suitcases last decades, not holidays. Designed in Germany, made in RIMOWA's own factories, built to a standard that most luggage brands can't even aspire to. If your mum travels well and often, this is the gift she'll still be using when your kids buy her gifts. How to Choose The best travel gifts for mum match how she actually travels: She flies long-haul regularly? → The Summer Fridays Jet Lag set, eye patches, and Malin + Goetz lip moisturiser. Her skin will notice the difference immediately. She has a proper skincare routine? → The SKIN1004 Centella Mist. She'll recognise the ingredients and appreciate the quality. She struggles to sleep away from home? → The Drowsy silk sleep mask. Total blackout, total comfort, and she'll use it every single night — not just when travelling. She likes things that are hers? → The Personalised Cosmetic Bag with her initials. Personal, practical, sustainable. She deserves something extraordinary? → The RIMOWA. No further explanation needed. And if you can't choose? Pick two or three smaller items. A cosmetic bag filled with the lip moisturiser and face mist. The Jet Lag set paired with the sleep mask. A mix of practical luxury that says "I know you, and I want every trip to feel special." Every gift from our Travel Gifts for Mum collection arrives beautifully wrapped and ready to give. No last-minute wrapping paper. No gift bags from the shop downstairs. Just a perfectly presented gift that looks as good on the outside as what's inside.

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Silk Sleep Masks: Are They Actually Worth It?

Silk Sleep Masks: Are They Actually Worth It?

You can buy a sleep mask for £3 from the chemist. You can also buy one for £50 or more. The question every gift buyer (and every sleep-deprived person standing in front of their phone at midnight) wants answered is: does the expensive one actually do anything the cheap one doesn't? The short answer is yes. But the long answer is more useful — because not all expensive sleep masks are worth it, and the reasons they work have nothing to do with luxury and everything to do with materials science. What a Sleep Mask Actually Needs to Do Before we talk about silk, let's talk about light. Even small amounts of it — the standby LED on a TV, a streetlight through curtains, your partner's phone screen — suppress melatonin production. Melatonin is the hormone that tells your body it's time for deep sleep. When light reaches your eyes (even through closed eyelids), your brain produces less of it. This is why some people sleep "fine" but never feel rested. They're getting hours but not quality. Light exposure during sleep keeps you cycling through lighter sleep stages rather than dropping into the deep, restorative phases where your body actually repairs itself. A sleep mask's primary job is total blackout. Everything else — comfort, material, aesthetics — is secondary to blocking every photon of light from reaching your eyes. If a mask leaks light around the nose, the sides, or the top, it's not doing its job regardless of what it's made from. Why Silk? (The Actual Science) Silk has properties that no synthetic material has successfully replicated: Temperature regulation. Silk is a natural thermoregulator — it warms in cold conditions and cools in warm ones. A silk mask against your eye area feels pleasantly cool without being cold. Synthetic materials (polyester satin, for example) trap heat against the skin, which is why you sometimes wake up sweaty under a cheap mask. Moisture management. Silk absorbs moisture without feeling damp, then releases it back into the air. This means it doesn't pull moisture from your skin the way cotton does. If you use night cream or eye cream, a cotton mask absorbs your products. A silk mask doesn't — your skincare stays on your face where it belongs. Friction reduction. Silk's smooth fibre structure creates significantly less friction against skin than cotton or synthetic alternatives. Less friction means fewer sleep creases on your face (those lines that take longer to fade as you age) and less pulling on the delicate under-eye skin. For hair, the same principle applies — silk doesn't rough up the hair cuticle the way cotton does, which reduces frizz and breakage. Hypoallergenic. Silk is naturally resistant to dust mites, mould, and fungus. For anyone with sensitive skin or allergies, this matters — especially for something pressed against your face for eight hours every night. What "Momme" Means (and Why It Matters) Momme (pronounced "mummy") is the unit used to measure silk weight — similar to thread count for cotton, but more meaningful. One momme equals 4.34 grams per square metre of fabric. Here's the practical breakdown: 16-19 momme — standard for most silk products. Perfectly acceptable. This is what you'll find in most mid-range silk sleep masks and pillowcases. It feels like silk, it behaves like silk, it is silk. For many people, this is genuinely enough. 22 momme — premium grade. Noticeably heavier, smoother, and more durable than lower momme weights. This is the highest grade commonly used in beauty and sleep products. The fabric drapes differently, feels more substantial against the skin, and lasts significantly longer because the denser weave resists wear. 25+ momme — exists but offers diminishing returns for sleep products. At this weight, silk becomes very heavy and loses some of its natural breathability. It's sometimes used in clothing but rarely in sleep accessories. Does the difference between 19 and 22 momme justify the price increase? Honestly, it depends on how much you value longevity and feel. 19 momme silk is genuinely good. 22 momme silk is noticeably better in your hands — and it'll last years longer before showing wear. For a gift, the difference matters: 22 momme feels immediately more luxurious, and the person receiving it will notice. Mulberry Silk vs "Just Silk" Not all silk comes from the same source. The two main types you'll encounter: Mulberry silk is produced by Bombyx mori silkworms fed exclusively on mulberry leaves. This controlled diet produces the longest, finest, most uniform silk fibres — up to 1,500 metres of continuous filament from a single cocoon. The result is silk that's smoother, stronger, and more lustrous than any other variety. When a product says "100% mulberry silk," it's specifying the highest quality source. Wild silk (tussah, eri, muga) comes from silkworms that eat a variety of leaves. The fibres are shorter, coarser, and less uniform. Wild silk has a more textured appearance and feel — which some people prefer in clothing, but for something touching your face all night, the smoothness of mulberry silk is meaningfully better. Then there's satin — which is not silk at all. Satin is a weave pattern, not a material. "Satin sleep masks" are usually made from polyester woven in a satin pattern. They look shiny like silk but don't have the temperature regulation, moisture management, or hypoallergenic properties. If a mask says "satin" instead of "silk," it's synthetic. What Makes a Good Silk Sleep Mask (Beyond the Silk) The silk matters, but it's not the only thing that determines whether a mask is worth your money: Padding and structure. A flat piece of silk tied around your head will block some light, but light leaks around the edges — particularly at the nose bridge and along the cheekbones. The best masks use internal padding (bamboo filling is common in premium masks) to create a gentle seal around the eye area without pressing on the eyelids. You want blackout, not compression. Strap design. Elastic bands leave marks on your face and pull your hair. Adjustable straps made from silk or soft fabric eliminate both problems. This is a detail that separates masks you endure from masks you enjoy. Coverage area. A mask that's too small lets light in. A mask that's too large bunches up uncomfortably. Look for masks designed with generous coverage — particularly below the eyes and along the nose — without excess material that shifts during sleep. For side sleepers: padding matters even more, because the mask compresses against the pillow on one side. Thin masks lose their seal when you sleep on your side. Padded masks maintain their shape and blackout regardless of position. The Drowsy Blue Belle The Drowsy Blue Belle Sleep Mask is built around everything above: 22 momme mulberry silk exterior, cloud-like bamboo padding for total blackout, and an adjustable strap designed to sit comfortably without pulling hair or leaving marks. Drowsy built their entire reputation on this one product — and it's won awards because the execution matches the promise. The bamboo padding creates a genuine seal around the eyes (side sleepers included), the silk stays cool against skin, and the 22 momme weight means it'll last years of nightly use without showing wear. It comes in six colours — Blue Belle (powder blue), Black Jade, Damask Rose, Lavender Haze, Midnight Blue, and Sunset Pink — which makes it an excellent luxury sleep mask gift because you can choose a colour that actually suits the person you're giving it to. Is It Worth the Money? Let's do the maths on a £50 silk sleep mask versus a £5 synthetic one: If the silk mask lasts three years (conservative for 22 momme mulberry silk) and you use it every night, that's roughly 1,095 uses. Cost per use: about 5p. The £5 synthetic mask might last six months before the elastic stretches and the fabric pills — maybe 180 uses at roughly 3p each, plus you buy three more over the same period totalling £20. The cost difference over three years is about £30. For that, you get better sleep quality (total blackout from proper padding), better skin (no moisture absorption, less friction), and something that genuinely feels luxurious against your face every single night. As a gift, the calculation is even simpler. A luxury sleep mask gift is something someone uses 365 times a year. It's not a candle that burns down or a box of chocolates that disappears. It's a nightly upgrade to something they do for a third of their life. That's a hard value proposition to beat. The Quick Guide Worth paying more for: 22 momme mulberry silk, padded construction for true blackout, adjustable (not elastic) strap, generous coverage around nose and eyes. Not worth paying more for: Momme counts above 25 (diminishing returns), branded packaging you'll throw away, "infused" silk (lavender-infused, etc. — the scent fades after two washes). Red flags: "Satin" instead of "silk" (it's polyester), no momme weight listed (they're hiding something), elastic straps (they stretch and leave marks), thin/flat construction (light will leak in). If you're buying for yourself, a 19 momme mulberry silk mask with good padding is genuinely excellent. If you're buying as a gift — go 22 momme. The person receiving it will feel the difference the moment they take it out of the box, and that moment is what makes a gift land. Browse our Travel Gifts for Mum collection for the Drowsy Blue Belle and other curated travel essentials — every gift arrives beautifully wrapped and ready to give.

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