Journal
The Magic of Giving: How Incredible Brands Are Helping Us Bring Joy to Children in Foster Care This Christmas.
This Christmas at Roxy Wraps, something extraordinary is happening, something far bigger than ribbons, bows or beautifully wrapped parcels.We are working on a project that sits at the heart of everything we believe:that gifting can be a vehicle for love, comfort, and hope.Over the past weeks, we have been preparing Christmas gifts for 43 children in foster care, with each child receiving a curated selection of presents made up of toys, pyjamas, clothing, blankets and more. Not just one gift, but multiple, thoughtfully chosen items so that every child opens a bundle crafted especially for them.And this is only possible because of the incredible brands that have stepped forward to support us. A Community of Brands With Enormous Hearts We have been overwhelmed by the generosity of companies who didn’t hesitate when asked to help.From luxury homeware to children’s wear, from cosy pyjamas to treasured toys, brands have donated products that will truly make these children feel seen, celebrated, and cherished.Rosie DaliaA brand known for contemporary homeware and elegant pieces for modern living, Rosie Dalia has gifted beautiful items that add warmth, comfort, and a sense of “home” to these children’s boxes.JunonaThe exquisite children’s clothing brand known for high-fashion designs has donated beautiful pieces, ensuring that the girls receiving them feel absolutely special and adored.Oodie's BlanketsTheir irresistibly soft pastel fleece blankets are going into many of the gift boxes, a hug wrapped in colour, comfort, and warmth.Yoto PlayYoto Mini players and starter packs have been donated, giving children the magical gift of stories, imagination and learning, something many of them have never had the chance to experience before.These products aren’t just “things.”They are pieces of happiness.Moments of calm.Symbols of being cared for.The kind of gifts that can stay with a child for years. Wrapped With Love, and a Story That Matters Every gift is being wrapped at Roxy Wraps using a paper design that is deeply meaningful.The artwork has been created by Robi Walters, an extraordinary British artist who himself grew up in foster care. Robi’s story, resilience and creative journey make the wrapping paper more than a decorative layer. It becomes a message: “You can rise. Your story matters. You are not forgotten.” To be able to wrap these gifts in artwork created by someone who understands what foster care feels like makes this project even more powerful. It transforms wrapping into storytelling. A Christmas Campaign That Will Continue Every Year This isn’t a one-off initiative.This year marks the beginning of what will become our annual Christmas campaign for children in foster care.We will continue to wrap, curate and deliver these gifts all the way up until Christmas, and every December from now on.This project has become the heartbeat of the season for us at Roxy Wraps. To the Brands: Thank You Thank you to every brand that has donated with open hearts, without hesitation, and with genuine care.Thank you for trusting us to wrap your products with the love these children deserve.Thank you for being part of something that reaches far beyond a gift box.
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Art With Heart: Roxy Wraps x Robi Walters
This holiday season, we are honoured to launch a project that is especially close to our hearts: 49 bespoke Christmas hampers for children in foster care, created in collaboration with the extraordinary British artist Robi Walters.
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