Journal
Roxy Wraps Featured In Forbes: What Makes A Gift Truly Unforgettable? Experts Weigh In.
We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes, in an inspiring article that explores the power of emotional gifting and the artistry behind presentation. Unpacking Luxury Gifting And Personal Shopping No one understands meaningful gifting better than Katrina Aleksa, a London-based personal shopper and luxury gift wrapper who charges £300 an hour to source, design and present the most exclusive gifts for ultra-high-net-worth clients. From rare vintage watches to bespoke one-of-a-kind creations, Katrina's job is to ensure every gift resonates far beyond its price tag. "I trade in two luxuries: truth of taste and time," she explains. “Busy clients rely on me to procure the fine, personal, and purpose-filled details that elevate every gesture.” Her approach is intensely personal. "Most of the time, I am the one coming up with the ideas and it's about being intentional. I've been asked to find things that aren't even on the market anymore, items so rare or exclusive that they seem unattainable. But if it exists, I'll find it. And if it doesn't, I'll have it made." In luxury gifting, exclusivity may be expected, but intimacy is what makes a gift unforgettable. Katrina once sourced a discontinued fragrance simply because it was the scent a client’s wife wore when they first met. On paper, it wasn’t the most extravagant gift in terms of price, but the emotional weight behind it made it priceless. The Gift Before The Gift For Katrina, presentation is just as important as the gift itself. With a background in art, she creates custom wrapping designs that are as luxurious as what’s inside, whether it's hand-bound stationery marked with an inside joke or a perfume that transports someone back in time. "I'm currently designing a new wrapping paper inspired by a family newspaper," she shares. “Instead of headlines about the world, it tells the story of a family's own milestones over the year, including birthdays, holidays, proud achievements, and family moments.” The magic, she says, lies in gathering these stories and translating them into something tangible. "So that when a gift is wrapped it already carries the narrative of the people it's meant for. At its heart, it's not just paper, it's a family archive designed to make even the act of unwrapping feel like reliving the year together." A Proud Moment for Roxy Wraps At Roxy Wraps, this philosophy sits at the heart of everything we do, transforming every gift into an experience and every wrap into a story. We’re honoured to be featured in Forbes alongside leading experts in the world of luxury gifting and so grateful to see Katrina’s artistry celebrated on a global stage. Because to us, presentation is the present, and the most unforgettable gifts are the ones that make people feel truly seen. Read the full feature on Forbes: What Makes A Gift Truly Unforgettable? Experts Weigh In.
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Roxy Wraps Featured in Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes in an article exploring one of the most fascinating shifts in luxury gifting today - the rise of experiences over objects. In the piece, titled "Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects", Forbes contributor Rebecca Ann Hughes delves into how the world’s most discerning givers are redefining generosity - moving beyond possessions to create moments that linger in memory long after the suitcase is unpacked. The Art of Emotionally Intelligent Gifting “When someone already owns multiple homes, cars, yachts, and the finest objects, another high-end handbag or watch adds little incremental excitement,” Katrina explains in the article. Rooted in the psychology of gifting, she shares how experiences, unlike material possessions, tap into emotional depth and memory: “In behavioral science, the hedonic treadmill means we adapt to new possessions quickly; the excitement fades. But an experience, especially one that surprises, immerses, or transforms, has more staying power in memory and emotional impact.” This philosophy echoes the core of Roxy Wraps: every gift should feel intentional, personal, and anchored in meaning — whether that’s a hand-tied ribbon bearing someone’s initials or a once-in-a-lifetime journey shared with someone they love. Luxury That’s Tailored, Not Templated As Katrina told Forbes, true luxury now lies in the details that can’t be bought off a shelf. It’s in the handwritten welcome note, the engraved bamboo bicycle, or the bedtime story waiting in a child’s hotel room. “That kind of intimacy can’t be bought off a shelf. It feels like luxury that’s been tailored, not templated,” she says. At Roxy Wraps, this is precisely what inspires our work — transforming gifts into experiences and experiences into emotion. Every bow, every colour choice, every finishing touch is designed to make someone feel seen. A Shift from ‘Look Where I’ve Been’ to ‘Look What This Meant’ The Forbes article also highlights how gifting trends reflect a wider cultural shift. Today’s new generation of luxury givers are moving away from grandeur and towards intention. As Katrina puts it, “The private jet, the five-star suite, the exclusive dinner — they’re all impressive, but what makes a gift unforgettable is the emotional thread that runs through it.” It’s no longer about status; it’s about sentiment. The most meaningful gifts tell a story — one that can be felt, remembered, and retold. A Proud Moment for Roxy Wraps We’re honoured to be featured alongside leading voices in the travel and luxury space, and grateful to Forbes for spotlighting this conversation — one that sits at the very heart of what we do. At Roxy Wraps, we believe presentation is the present, and that the best gifts — whether wrapped in silk ribbon or delivered through shared experience — are those that make people feel truly known. Read the full article on Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
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Roxy Wraps Featured in Hinton Magazine: The Science of Gifting
We’re delighted to share that Roxy Wraps founder, Katrina Aleksa, has been featured in Hinton Magazine, in an article titled “The Science of Gifting: Why the Perfect Present Is More Than Just Good Taste.”
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Art With Heart: Roxy Wraps x Robi Walters
This holiday season, we are honoured to launch a project that is especially close to our hearts: 49 bespoke Christmas hampers for children in foster care, created in collaboration with the extraordinary British artist Robi Walters.
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Why Wrapping Matters: The Psychology Behind a Beautifully Presented Gift
At Roxy Wraps, we’ve always believed that presentation is the present , that the way a gift is wrapped can be just as powerful as what’s inside.
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