Journal
Roxy Wraps Featured in Hinton Magazine: The Science of Gifting
We’re delighted to share that Roxy Wraps founder, Katrina Aleksa, has been featured in Hinton Magazine, in an article titled “The Science of Gifting: Why the Perfect Present Is More Than Just Good Taste.”
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Our Founder’s Story: Katrina Aleksa
On art, aesthetics, and the quiet power of a perfectly wrapped gift At the heart of Roxy Wraps is a deep belief: gifting is more than a transaction; it’s a gesture of meaning, care, and beauty. That philosophy begins with our founder, Katrina Aleksa, whose journey into the world of high-touch gifting was anything but ordinary. Katrina’s background is rooted in the fine art world. With decades of experience working closely with both artists and private clients, she has helped build collections that tell powerful visual stories - always with an eye for curation, meaning, and emotional resonance. That same sensibility - of thoughtful curation, of emotional connection, of visual poetry - now forms the foundation of everything we do at Roxy Wraps. “I see each gift as a composition,” Katrina says. “It’s not just what’s inside - it’s the intention, the details, the moment it creates when someone unties the ribbon. That’s where the magic happens.” Roxy Wraps was born from that intersection of art and everyday life. A space where beauty is practical, joy is intentional, and the wrapping is just as meaningful as the gift itself. What began with wrapping presents for friends quickly turned into styling gifts for private clients, UHNW families, luxury brands, and stylists, and eventually into a full-service gifting concierge rooted in craftsmanship and creativity. Today, Katrina works with a growing team of artists, stylists, designers, and gift-sourcing specialists to offer everything from bespoke wrapping and curated gift edits to corporate gifting experiences and monthly giveaways with brands she genuinely admires. But for Katrina, it always comes back to one thing: emotion. “People remember how they feel. A well-wrapped gift, a handwritten tag, a ribbon that matches their favourite colour - those details linger. That’s what I want Roxy Wraps to offer. Not just beautiful objects, but emotional moments.” You can usually find her between the Chelsea studio, a wrapping table strewn with florals, or behind the scenes styling a present that’s about to make someone’s day.
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Blow-Dry & Bow: The Ultimate Giveaway with Duck & Dry
We’re so excited to launch our new monthly giveaway series, spotlighting some of the brands we genuinely love - from cult favourites to hidden gems, each chosen for their craft, creativity, and that little something special. To kick things off this November, we’ve partnered with Duck & Dry, the go-to London salon known for its signature blow dries and feel-good energy. One lucky winner will receive a luxury Roxy Wraps–wrapped gift from the Duck & Dry Silk Edit, along with a signature blow dry experience at one of their beautiful London salons - just in time for party season. Whether you're looking to refresh your look or surprise someone special, this prize is designed to make you and your gifting feel unforgettable.
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Art With Heart: Roxy Wraps x Robi Walters
This holiday season, we are honoured to launch a project that is especially close to our hearts: 49 bespoke Christmas hampers for children in foster care, created in collaboration with the extraordinary British artist Robi Walters.
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Why Wrapping Matters: The Psychology Behind a Beautifully Presented Gift
At Roxy Wraps, we’ve always believed that presentation is the present , that the way a gift is wrapped can be just as powerful as what’s inside.
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Roxy Wraps Launches with an Enchanting Luncheon at Apollo’s Muse
To launch our brand in a way that truly embodied this ethos, we hosted an intimate lunch at Apollo’s Muse.
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