Journal
Lab Grown Sapphires vs Natural Sapphires: Everything You Need to Know
Lab grown sapphires are leading the shift toward jewelry designed to be worn, enjoyed, and repeated. Not saved. Not protected. Not overthought. Here's everything you need to know.
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Valentine's Gifts That Aren't Flowers
Flowers are lovely. But let's be honest - they sit in a vase for a week, slowly wilt, and end up in the bin. If you want to give something she'll actually remember, it's time to think beyond the bouquet. These are Valentine's gifts that aren't flowers - things that last longer, mean more, and won't need watering. For the One Who Loves a Night In There's nothing better than a slow evening at home with candles lit and nowhere to be. The Baccarat Rouge 540 candle is the one she's seen everywhere and secretly wants. It fills a room with that warm, addictive scent - jasmine, saffron, cedarwood - and looks beautiful even when it's not burning. Pair it with a personalised brass matchbox cover engraved with her initials or a little message. It's the tiny detail that makes a space feel considered - far better than fumbling for a plastic lighter. For the One Who Appreciates the Finer Things Some Valentine's gifts that aren't flowers are about indulgence. Pure, unapologetic luxury. A box of Ladurée macarons — 24 pieces of French perfection - is the kind of gift that makes someone stop and stare. Delicate, beautiful, and far more memorable than a box of chocolates from the petrol station. Or go bigger with Moet champagne magnums in a personalised wooden hamper. Engrave a name or date on the box, and suddenly it's not just champagne - it's a keepsake. For the One Who Deserves to Feel Good The best Valentine's gifts that aren't flowers are the ones she'll actually use - and feel amazing wearing. The Olivia von Halle silk shorts pyjamas are what she's been eyeing on Instagram. 100% silk, effortlessly elegant, and the kind of sleepwear that makes bedtime feel like an event. If she prefers something cosy and full-length, the long floral robe is dreamy - silky smooth, perfect for lazy mornings, and looks gorgeous in getting-ready photos. For the One Who Values Meaning Over Price Sometimes the most memorable gifts aren't the most expensive - they're the most personal. A handwritten candle takes your actual handwriting and puts it on a candle. Your words, your pen strokes, your slightly wonky letters. "I love you" hits different when it's in your handwriting - not a font. Skip the Flowers This Year Roses are predictable. They're the easy option. And she knows it. Valentine's gifts that aren't flowers show you actually thought about it. Something that smells incredible, tastes delicious, feels luxurious, or carries a personal message - that's the gift she'll remember. Everything at Roxy Wraps arrives beautifully wrapped and ready to give. Because presentation matters.
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Roxy Wraps Featured in The Life of Luxury
We’re thrilled to be featured in The Life of Luxury in their article Wrap Like the Ultra-Wealthy: 5 Rules from a Luxury Gift-Wrapping Expert. In the world of high-end gifting, presentation is everything. A beautifully wrapped gift signals care and intention before it’s even opened. Katrina Aleksa, founder of Roxy Wraps, shares her five essential rules for wrapping with elegance and impact. 1. Always Use Boxes Irregular shapes disrupt luxury presentation. Every gift should go into a box to allow clean folds, sharp corners and a sculptural ribbon. Katrina suggests adding a handwritten note, ornament or sweet treat inside. Luxury lies in the details. 2. No Gift Bags Gift bags, even expensive ones, create visual clutter. Instead, use matching papers, tonal ribbons and structured boxes to keep your tree display calm and curated throughout the season. 3. Invest in Tissue Paper Tissue paper should feel soft and elegant. Cheap options crease and tear easily. Katrina recommends buying full-sized, uncreased sheets from a wholesaler for a refined unboxing experience. 4. Hide the Tape Visible tape ruins the finish. Use double-sided tape or glue dots to keep folds seamless. The goal is a perfectly wrapped gift that looks effortlessly held together. 5. Match Your Tree Your wrapping should complement your tree. A rich, warm palette pairs beautifully with velvet ribbons and metallic details. Minimalist trees call for clean paper and bold, sculptural bows. Wired ribbon is Katrina’s favourite—it holds shape and adds drama
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Roxy Wraps Featured In Forbes: What Makes A Gift Truly Unforgettable? Experts Weigh In.
We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes, in an inspiring article that explores the power of emotional gifting and the artistry behind presentation. Unpacking Luxury Gifting And Personal Shopping No one understands meaningful gifting better than Katrina Aleksa, a London-based personal shopper and luxury gift wrapper who charges £300 an hour to source, design and present the most exclusive gifts for ultra-high-net-worth clients. From rare vintage watches to bespoke one-of-a-kind creations, Katrina's job is to ensure every gift resonates far beyond its price tag. "I trade in two luxuries: truth of taste and time," she explains. “Busy clients rely on me to procure the fine, personal, and purpose-filled details that elevate every gesture.” Her approach is intensely personal. "Most of the time, I am the one coming up with the ideas and it's about being intentional. I've been asked to find things that aren't even on the market anymore, items so rare or exclusive that they seem unattainable. But if it exists, I'll find it. And if it doesn't, I'll have it made." In luxury gifting, exclusivity may be expected, but intimacy is what makes a gift unforgettable. Katrina once sourced a discontinued fragrance simply because it was the scent a client’s wife wore when they first met. On paper, it wasn’t the most extravagant gift in terms of price, but the emotional weight behind it made it priceless. The Gift Before The Gift For Katrina, presentation is just as important as the gift itself. With a background in art, she creates custom wrapping designs that are as luxurious as what’s inside, whether it's hand-bound stationery marked with an inside joke or a perfume that transports someone back in time. "I'm currently designing a new wrapping paper inspired by a family newspaper," she shares. “Instead of headlines about the world, it tells the story of a family's own milestones over the year, including birthdays, holidays, proud achievements, and family moments.” The magic, she says, lies in gathering these stories and translating them into something tangible. "So that when a gift is wrapped it already carries the narrative of the people it's meant for. At its heart, it's not just paper, it's a family archive designed to make even the act of unwrapping feel like reliving the year together." A Proud Moment for Roxy Wraps At Roxy Wraps, this philosophy sits at the heart of everything we do, transforming every gift into an experience and every wrap into a story. We’re honoured to be featured in Forbes alongside leading experts in the world of luxury gifting and so grateful to see Katrina’s artistry celebrated on a global stage. Because to us, presentation is the present, and the most unforgettable gifts are the ones that make people feel truly seen. Read the full feature on Forbes: What Makes A Gift Truly Unforgettable? Experts Weigh In.
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The JW Anderson x Dior Moment We’re Loving Right Now
Every season brings its own little whirlwind in the luxury fashion world, and right now the internet is buzzing with new pieces from JW Anderson and Dior. From fresh textures and unexpected colourways to styling moments spotted across Instagram, TikTok and the runways, these collections are quietly shaping what luxury clients are searching for right now. At Roxy Wraps, we’re always paying close attention. We track emerging luxury trends, global boutique drops and client demand to stay close to the pieces that truly matter. Not for the noise, but for the insight. Understanding what’s resonating, what’s scarce, and what’s already becoming a future classic is part of how we help our clients stay ahead. The Dior Book Tote Wave One thing is crystal clear: the Dior Book Tote isn’t going anywhere. In fact, demand continues to grow season after season. New embroideries, travel-inspired motifs, monogrammed editions and limited seasonal releases are appearing in boutiques worldwide and selling out almost immediately. As a result, we’re currently on a quiet mission of our own:sourcing Dior Book Totes for clients looking for something special for the season ahead. If you’ve had your eye on a particular size, colourway or embroidery, or simply want to know what’s available globally right now, we can help. A Collector’s Piece With a Story One of the most talked-about designs places the hallmark Dior Book Tote inside Jonathan Anderson’s dream library, featuring a first-edition cover of Les Liaisons Dangereuses by Choderlos de Laclos. The medium style offers a beautifully practical silhouette, designed to be carried by hand, worn over the shoulder or styled crossbody, making it as functional as it is collectible. How We Can Help If you’d like to source a Dior Book Tote or explore current worldwide availability, simply get in touch.You can contact us through the website and we’ll guide you through: Current availability across global boutiques Pricing and size options Lead times and sourcing timelines Sometimes the most coveted luxury pieces don’t need a big announcement.They just require being in the know at the right moment.
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The Magic of Giving: How Incredible Brands Are Helping Us Bring Joy to Children in Foster Care This Christmas.
This Christmas at Roxy Wraps, something extraordinary is happening, something far bigger than ribbons, bows or beautifully wrapped parcels.We are working on a project that sits at the heart of everything we believe:that gifting can be a vehicle for love, comfort, and hope.Over the past weeks, we have been preparing Christmas gifts for 43 children in foster care, with each child receiving a curated selection of presents made up of toys, pyjamas, clothing, blankets and more. Not just one gift, but multiple, thoughtfully chosen items so that every child opens a bundle crafted especially for them.And this is only possible because of the incredible brands that have stepped forward to support us. A Community of Brands With Enormous Hearts We have been overwhelmed by the generosity of companies who didn’t hesitate when asked to help.From luxury homeware to children’s wear, from cosy pyjamas to treasured toys, brands have donated products that will truly make these children feel seen, celebrated, and cherished.Rosie DaliaA brand known for contemporary homeware and elegant pieces for modern living, Rosie Dalia has gifted beautiful items that add warmth, comfort, and a sense of “home” to these children’s boxes.JunonaThe exquisite children’s clothing brand known for high-fashion designs has donated beautiful pieces, ensuring that the girls receiving them feel absolutely special and adored.Oodie's BlanketsTheir irresistibly soft pastel fleece blankets are going into many of the gift boxes, a hug wrapped in colour, comfort, and warmth.Yoto PlayYoto Mini players and starter packs have been donated, giving children the magical gift of stories, imagination and learning, something many of them have never had the chance to experience before.These products aren’t just “things.”They are pieces of happiness.Moments of calm.Symbols of being cared for.The kind of gifts that can stay with a child for years. Wrapped With Love, and a Story That Matters Every gift is being wrapped at Roxy Wraps using a paper design that is deeply meaningful.The artwork has been created by Robi Walters, an extraordinary British artist who himself grew up in foster care. Robi’s story, resilience and creative journey make the wrapping paper more than a decorative layer. It becomes a message: “You can rise. Your story matters. You are not forgotten.” To be able to wrap these gifts in artwork created by someone who understands what foster care feels like makes this project even more powerful. It transforms wrapping into storytelling. A Christmas Campaign That Will Continue Every Year This isn’t a one-off initiative.This year marks the beginning of what will become our annual Christmas campaign for children in foster care.We will continue to wrap, curate and deliver these gifts all the way up until Christmas, and every December from now on.This project has become the heartbeat of the season for us at Roxy Wraps. To the Brands: Thank You Thank you to every brand that has donated with open hearts, without hesitation, and with genuine care.Thank you for trusting us to wrap your products with the love these children deserve.Thank you for being part of something that reaches far beyond a gift box.
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Roxy Wraps Featured in Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
We’re thrilled to share that Roxy Wraps and our founder, Katrina Aleksa, have been featured in Forbes in an article exploring one of the most fascinating shifts in luxury gifting today - the rise of experiences over objects. In the piece, titled "Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects", Forbes contributor Rebecca Ann Hughes delves into how the world’s most discerning givers are redefining generosity - moving beyond possessions to create moments that linger in memory long after the suitcase is unpacked. The Art of Emotionally Intelligent Gifting “When someone already owns multiple homes, cars, yachts, and the finest objects, another high-end handbag or watch adds little incremental excitement,” Katrina explains in the article. Rooted in the psychology of gifting, she shares how experiences, unlike material possessions, tap into emotional depth and memory: “In behavioral science, the hedonic treadmill means we adapt to new possessions quickly; the excitement fades. But an experience, especially one that surprises, immerses, or transforms, has more staying power in memory and emotional impact.” This philosophy echoes the core of Roxy Wraps: every gift should feel intentional, personal, and anchored in meaning — whether that’s a hand-tied ribbon bearing someone’s initials or a once-in-a-lifetime journey shared with someone they love. Luxury That’s Tailored, Not Templated As Katrina told Forbes, true luxury now lies in the details that can’t be bought off a shelf. It’s in the handwritten welcome note, the engraved bamboo bicycle, or the bedtime story waiting in a child’s hotel room. “That kind of intimacy can’t be bought off a shelf. It feels like luxury that’s been tailored, not templated,” she says. At Roxy Wraps, this is precisely what inspires our work — transforming gifts into experiences and experiences into emotion. Every bow, every colour choice, every finishing touch is designed to make someone feel seen. A Shift from ‘Look Where I’ve Been’ to ‘Look What This Meant’ The Forbes article also highlights how gifting trends reflect a wider cultural shift. Today’s new generation of luxury givers are moving away from grandeur and towards intention. As Katrina puts it, “The private jet, the five-star suite, the exclusive dinner — they’re all impressive, but what makes a gift unforgettable is the emotional thread that runs through it.” It’s no longer about status; it’s about sentiment. The most meaningful gifts tell a story — one that can be felt, remembered, and retold. A Proud Moment for Roxy Wraps We’re honoured to be featured alongside leading voices in the travel and luxury space, and grateful to Forbes for spotlighting this conversation — one that sits at the very heart of what we do. At Roxy Wraps, we believe presentation is the present, and that the best gifts — whether wrapped in silk ribbon or delivered through shared experience — are those that make people feel truly known. Read the full article on Forbes: Why the Ultra-Wealthy Are Gifting Travel Experiences Over Objects
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Roxy Wraps Featured in Hinton Magazine: The Science of Gifting
We’re delighted to share that Roxy Wraps founder, Katrina Aleksa, has been featured in Hinton Magazine, in an article titled “The Science of Gifting: Why the Perfect Present Is More Than Just Good Taste.”
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Our Founder’s Story: Katrina Aleksa
On art, aesthetics, and the quiet power of a perfectly wrapped gift At the heart of Roxy Wraps is a deep belief: gifting is more than a transaction; it’s a gesture of meaning, care, and beauty. That philosophy begins with our founder, Katrina Aleksa, whose journey into the world of high-touch gifting was anything but ordinary. Katrina’s background is rooted in the fine art world. With decades of experience working closely with both artists and private clients, she has helped build collections that tell powerful visual stories - always with an eye for curation, meaning, and emotional resonance. That same sensibility - of thoughtful curation, of emotional connection, of visual poetry - now forms the foundation of everything we do at Roxy Wraps. “I see each gift as a composition,” Katrina says. “It’s not just what’s inside - it’s the intention, the details, the moment it creates when someone unties the ribbon. That’s where the magic happens.” Roxy Wraps was born from that intersection of art and everyday life. A space where beauty is practical, joy is intentional, and the wrapping is just as meaningful as the gift itself. What began with wrapping presents for friends quickly turned into styling gifts for private clients, UHNW families, luxury brands, and stylists, and eventually into a full-service gifting concierge rooted in craftsmanship and creativity. Today, Katrina works with a growing team of artists, stylists, designers, and gift-sourcing specialists to offer everything from bespoke wrapping and curated gift edits to corporate gifting experiences and monthly giveaways with brands she genuinely admires. But for Katrina, it always comes back to one thing: emotion. “People remember how they feel. A well-wrapped gift, a handwritten tag, a ribbon that matches their favourite colour - those details linger. That’s what I want Roxy Wraps to offer. Not just beautiful objects, but emotional moments.” You can usually find her between the Chelsea studio, a wrapping table strewn with florals, or behind the scenes styling a present that’s about to make someone’s day.
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